Dfinity is introducing a new standard, which it calls the internet computer protocol (ICP). These new rules let developers move software around the internet as well as data. All software needs computers to run on, but with ICP the computers could be anywhere. Instead of running on a dedicated server in Google Cloud, for example, the software would have no fixed physical address, moving between servers owned by independent data centers around the world. “Conceptually, it’s kind of running everywhere,” says Dfinity engineering manager Stanley Jones.
In practice, it means that apps can be released that nobody owns or controls. Data centers will be paid a fee, in crypto tokens, by the app developers for running their code, but they won’t have access to the data, making it hard for advertisers to track your activity across the internet. “I don't want to hammer the data privacy angle too much because, honestly, ad-tech continues to surprise me with its audacity,” says Jones. Still, he says, the internet computer should change the game.
Will Douglas Heaven, A plan to redesign the internet could make apps that no one controls